Grey skies, golden light, and stories waiting on every corner. But before the city calls, we start where it matters most, at home.

Meet Yulef and Yassine. Roommates, creatives and brothers in rhythm. Chapter 1 of our Autumn Winter '25 campaign kicks off in their Paris apartment, a lived-in space full of character, warmth, and quiet rituals.

The morning starts slow. Piano keys echo soft and low, records spinning in the background. One’s reading a worn paperback, the other’s watching the city wake up through the window. This is the calm before the day, where inspiration brews over black coffee and knitwear wraps around the moment.

Their home speaks without trying, textured walls, earthy layers, worn-in details. It’s not curated, it’s lived in. And our Autumn Winter '25 collection fits right in. Soft tailoring, knits, and pants made to move, built for life, not just for looks.

It’s a glimpse into something real. The everyday rituals, the quiet bond, the kind of brotherhood that doesn’t need to be said out loud.

Down the Parisian Road doesn’t chase the postcard version of the city. It’s about the spaces in between, the quiet mornings, the shared looks, the rhythm of real life.

And it all starts here. At home. The story’s just getting started.