Juan Pablo Martínez Sánchez, known as Pablo TITO, was born in Úbeda in April 1975 into a long lineage of clay artisans. He grew up in his father’s pottery workshop, surrounded by everyday pottery items, fire, and water, learning the noble craft of pottery.

How many generations has your family run this pottery business?
As TITO, I’m the third generation of potters in our family. Our legacy runs deep, and I’m excited to see my son continue it.

If your pottery could talk, what would it say about you?
It would say I’m a lucky and content person who truly loves his job.

What’s the craziest custom pottery request you’ve had?
We’ve had some quirky requests. For instance, once a customer asked us to make a cinerary urn in advance for when they passed away. And crafting a pitcher with erotic elements for a Hollywood actor.

If your pottery studio had a playlist, what songs would be on it?
Music is my must-have companion while working, offering a diverse playlist ranging from rock and pop to indie and classical, and everything in between!

How do you balance comfort and style in the pottery studio?
To be happy at work, you got to feel comfortable, and that comfort sets the style, from our outfits to what we make in the workshop.

If you could design pottery inspired by a fashion icon, who would it be, and what would it look like?
I would draw inspiration from Audrey Hepburn, creating pieces that are simple and delicate in their forms, to enhance their elegance. They would be in black and white.

How does your style influence your pottery designs?
I believe that the personality and style of the potter are reflected in the final result of their work. In my pieces, I think simplicity and harmony play a significant role.

We couldn’t resist inviting our brotherhood to step out of their comfort zone and give pottery a try. Let’s just say, the results won’t be winning any awards, but the laughs were priceless. The real win was in the process. As always, the brotherhood showed that trying something new, even if it looks like, well, you know... only strengthens our bond. In the end, it’s not just about what we wear or create, but the memories we make along the way.