The Journal

Turn routine into remarkable

Imagine freedom of movement that comes with slipping into a pair of well-fitted, soft denim jeans. From relaxed evenings on the couch...

In the rhythm of denim

We understand that men deserve to feel at ease without sacrificing their personal sense of style. That’s why we have crafted a collection...

From classic blue to kitchen delight

Picture yourself strolling through the rooms of your home in the finest denim, knowing that you look and feel your best...

Introducing: Our Selvedge Denim

A premium quality of craftsmanship with a comfort stretch for the modern gent of today. Created by the masters of denim...

Behind the scenes - Denim Campaign AW23

Last week we shot the Autumn Winter '23 denim campaign in a breathtaking house. Every frame captured the essence of...

The Spring Summer '24 sales meeting

Bringing together style and sunshine at our Spring Summer '24 sales meeting...