Autumn Winter '21: Chapter 1 - An afternoon down the cabin
Introducing Autumn Winter '21
ourselves but seeing all smiles in the reflection of the water.
This campaign is photographed in the province of Groningen, the Netherlands.
An afternoon down the cabin
Every Autumn, we find ourselves heading north, escaping the city and chasing the light, up into the woods.
While arriving we’ve parked the car, settled down, dressed comfortably, played some games,
and started making memories.
Comfortable in BCI Cotton.
Investing in better cotton is a no-brainer. Within the Autumn Winter '21 collection we use BCI cotton (Better Cotton Initiative).
In comparison with regular cotton, BCI cotton is better cotton because it's grown to protect and restores the environment
while also improving farmers’ livelihoods.
The BCI is a global not-for-profit organisation and the largest cotton sustainability program in the world.
The Henley long sleeve is part of our sustainable collection.