Autumn Winter '21: Chapter 1 - An afternoon down the cabin

Introducing Autumn Winter '21

Shades of dawn.

It’s worth the early call with your brothers, watching the dawn makes room for the first rays of the morning sun.

Let’s discover all the fascinating things that nature has to offer, get up with the sun, and go with the wind.

The days are filled with pleasure and joy of finding new meaning in friendship and brotherhood, and we couldn’t help
ourselves but seeing all smiles in the reflection of the water.

Each new adventure has an ending, but for this one, we’ve wished it never ends.

This campaign is photographed in the province of Groningen, the Netherlands.
 

An afternoon down the cabin

Every Autumn, we find ourselves heading north, escaping the city and chasing the light, up into the woods.
While arriving we’ve parked the car, settled down, dressed comfortably, played some games,
and started making memories. 

Investing in better cotton is a no-brainer. Within the Autumn Winter '21 collection we use BCI cotton (Better Cotton Initiative).
In comparison with regular cotton, BCI cotton is better cotton because it's grown to protect and restores the environment
while also improving farmers’ livelihoods.