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#HISCLOTHES with Ashley Samwel

Fashion entrepreneur Ashley Samwel is the owner of Lune Active, this is an Amsterdam based, fashion-forward athleisure brand dedicated to the powerful, modern and strong woman. We were happy to meet up with here and talk about fashion and what Ashley loves in a gent.

Tell us a little something about yourself. 

What keeps you busy?

I started modeling back when I was 21 years old, I had a pop-up gym and now I am quite busy with my own athleisure clothing brand. 

Lune Active is an Amsterdam based, fashion-forward athleisure brand dedicated to the powerful, modern and strong woman. 

Our Lune Active collection is a combination of technical innovation and iconic designs for the modern woman. Inspired by nature and driven by woman, Lune Active made a collection that is suitable for work, sports, and social activities. 


With a daily lifestyle in the back of your head, the colors of the first collection are neutrals and can be easily combined with your day to day wear. 

As this item is about #HISCLOTHES, what is your favorite item from a gent?
I LOVE a gent in a suit!  

What could be the reason to fall in love?
The reason I could fall in love would be… I’m super in love at the moment and he has everything I could wish for. Ambitious, funny, caring, kind and and manly. 

How would you describe yourself in a couple of words?
I am ambitious, creative and social. 

Where can we find you in Amsterdam?
Obviously in the gym in Lune Active.

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